Michael J. Saylor Talks about The Mobile Wave on Bloomberg.com

Now imagine a world where Harvard
education is available only through your mobile device and physical
products like remote controls. And bookshelves have been replaced by mobile software. That may not be such a distant reality according to MicroStrategy CEO Michael Saylor, author of "The Mobile Wave". MicroStrategy has already been mapping
out a new future for intelligence software for the last fifteen years but in his
book, Saylor explains how mobile is coming to dominate computing. Our editor at large Corey
Johnson spoke with him about the concept and asked why he
believes Mobile will alternate life as we know. I mean the thing with the mobile wave is every company is becoming a software company whether they like it or not, to the
extent that they provide a good or service that touches the consumer. So
unless you have a diamond mine or an oil well you better become a good software

And clearly Google, Facebook Apple are the winners. The losers are companies that need to be
great software companies but either in denial and they're hoping that this is not
going to happen or they're just incapable of developing great software skills.
What things die what businesses go away I mean is that happening already?
Businesses that are based upon local, average, or are mediocre
provisional goods and services.

If the only reason you're here is
cause you're the only person or the printing press in Hong Kong and nobody
else can afford to print a paper and ship it to you… then that's
no longer the case. I mean I would expect the New York Times is gonna ship the 500
million people and if it doesn't then someone else is
gonna come along that can ship a paper in English language to 500 million people.

So I think you can't hide behind local
rules, local laws local material constraints, and local
labor constraints anymore. You have to be prepared for a global,
very competitive world where the single best person in the world is
probably going to ship their software every single place that might possibly
go. It also seems like a lot of physical things, those things that remain,
will have to be connected in mobile ways that we're not thinking about right now. Yeah I think if we take something as
simple as a key, right and in an electromechanical world, the key opens a
door. It's pretty clear that sometime in the
near future your smartphone is gonna become a key and if I can actually open my apartment
with a piece of software on my smartphone I can flick the key to 25 people.

I can
create a key that only opens the door to my partner when I'm not there Or a key that only opens the apartment from 9 to 5 when I am there. At that point keys are all
on a network and someone's going to be running a server that's got a billion keys
networked into and they'll be running all the software to open and close all those doors. I think we're gonna see lots of application networks form that are worldwide that provide very, very powerful software services.

So let me ask you about MicroStrategy really quickly. So with your company do you try to
reestablish or refocus your company for this new mobile world?
You know it's essential. Three years ago we started working on
mobile software and we released a product, MicroStrategy Mobile in 2010. It's now evolved to be a Mobile Application Platform. We're now releasing mobile application
networks networks for mobile identity, for mobile commerce, for mobile intelligence and we think that it's essential. You're
either gonna grow into the new space or you're gonna
defend and chisel away at three to five percent a year. I gotta ask you, you know I know goes
back a long ways but I wonder you know you've stuck with this
company through thick and thin and also through a massive account, we'll call it an accounting problem but it was there were FCC charges, it was a
big deal and I wonder for you, like do you look at that as a experience you learn from and you did
things differently in terms of for example not doing conference calls
and and running your business differently for different kind
information era? Yeah I think we've learned to appreciate
over time to shoot for the long term I think Warren Buffett has become a great idol of
mine and what Warren Buffett said is is over the long term, the stock market's
a weighing machine over the short term it's voting machine.
And the most important thing for us to do is is lookout and assume we're going to be running the business forever and then find a way to maximize cash flows grow the business, serve the customers.
And if we do that then the rest will follow.

That was our Corey Johnson with
MicroStrategy CEO Michael Saylor. Coming up Corey and I….

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